First, let me say that my views on home pricing are not shared by many agents.  I am different.

Scenario:  whether you’re moving up or scaling down, you want to sell your home in 60-90 days.  You have a new home waiting for you and don’t have six to nine months to locate a buyer.  In other words, you are a serious seller.  Make no mistake about it; this is a buyer’s market.  It’s not late 2005 when sellers received multiple offers, often above their listing price.  In this market, some buyers are content to wait months for the right opportunity.

How much do you need for your home?  What do you think it’s worth?  What did you pay for it?  The answers to those questions are not relevant to the market or the buyers looking for a home.  The truth is, we all think our home is worth more than the current market price.  That’s perfectly understandable.  We put a lot into our home and we have emotional ties to it.  We’re proud of it.  When selling, we must remember that buyers have no emotional link to the homes they view.  They have no reason to pay more for your home if an identical home is available for less money in a comparable location and in the same material condition.

How do you price your home to sell quickly?  If Microsoft stock is trading between 36 and 38, it does no good to insist on selling at 42, right?  Your home must be priced within the appropriate market range.  Check out your competition.  Your price should clearly be the best value available to the buyer.  This is a buyer’s market, so you NEED to be the price LEADER.

Do you have a question about your home value?  If so, contact Michael Zimmerman.  In addition, check out the seller resources available on my web site.

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